The Business of Immersive: Where Immersive Technologies Adds Value Across Industry

Immersive technologies are increasingly moving beyond research and experimentation to deliver measurable value across a growing range of sectors. This session brings together leaders deploying the technology across defence, industry and culture to examine how organisations adopt XR, prove return on investment, and build the case for wider rollout. Drawing on business cases, panellists will discuss what drives adoption, which sectors are moving fastest, and how AI, virtual worlds, spatial computing and mixed reality are opening new uses across industries while examining where Ireland sits in the European market, and what it takes to move from strong R&D to companies that scale to reach global markets.

Speakers:

Camille Donegan, Ilona Vanaga, Niall Campion, Guillaume Auvray, Daniel Staines