What Counts as Attention?

Digital communication is no longer simply a contest for reach. Audiences are fragmented across platforms, privacy expectations are changing, measurement signals are disappearing and creators and organizations are trying to build relationships they can sustain. But what actually counts as attention? How do we know when it leads to understanding, trust, engagement or action? In this conversational session, Beth Egan and Sean Branagan explore what effective communication looks like now—and what it may require next—from evidence, trust, and audience data to entrepreneurship, community, and the creator economy.

Speakers:

Sean Branagan, Beth Egan