The founder of welltold, Sally Murphy is a strategic communications consultant who loves to help brave leaders tell better stories and ignite change. She has coached and trained hundreds of leaders and executives to tell the story behind their work in a way that wins support, whether that’s from a team, a board or an investor. An author and TEDx speaker, Sally is the current President of the Donegal Women in Business Network. In 2017 she won the Northern Ireland Creative Industry Skills Award, and her first book on leadership storytelling, So What? Who Cares!, was published in 2024. She studied Public Narrative with Marshall Ganz at Harvard University, is a certified Public Narrative coach, and has worked with organisations including the United Nations, Google, Kenvue, Johnson & Johnson, Thermo Fisher Scientific, Trinity College Dublin and the National Museum of Ireland.