Dr. Roisin Lyons is Associate Professor of Innovation and Entrepreneurship at the University of Limerick and Principal Investigator of the STEER project, which advances entrepreneurship and innovation in STEM and software disciplines. She is also Innovation Lead for Immersive Software Engineering, working with industry partners to develop new approaches to talent development, digital innovation, and applied research. With a background in science education (B.Sc.), business management (M.Sc.) and expertise in technology entrepreneurship, Roisin has extensive experience building collaborations between academia, industry, and the wider entrepreneurial ecosystem.