Design Philosophy: The OS Beneath the Tools

Big Motive has spent 15 years designing complex services inside health systems and government, from Northern Ireland's Covid response to national maternity services and private hospital groups. Damian Cranney, founder and CEO, on why the teams that get good outcomes share a clear design philosophy rather than a better toolkit; what that philosophy is; and why it matters more, not less, now that the repeatable parts of design can be automated.

Speaker:

Damian Cranney