Prof. Michele O’Dwyer is Professor, Entrepreneurship and Director of the Executive MBA at the Kemmy Business School in the University of Limerick. As a winner of multiple teaching awards Michele works with undergraduate, postgraduate and executive students in the University of Limerick (as well as leading Universities in UK, USA and across Europe) encouraging them to explore their innovation potential. Before joining the faculty at the University of Limerick Michele ran a marketing and market research consultancy investigating marketing issues in a diverse range of industries in Ireland and across Europe. Her continuing close links with industry support her award winning research which focuses on innovation, performance, alliances, SME marketing, and new product development. She holds a PhD from the University of Ulster in the UK and is an accomplished keynote speaker.