Guillaume Auvray

Nuwa Limited (t/a XR Ireland)
Head of Innovation

Together with his team, Guillaume builds European resilience technologies, designing digital platforms that help society prepare for crises, protect cultural heritage, and manufacture advanced therapy medicinal products on European soil.

Across four platforms, they turn that idea into products. Simexbuilder, co-designed with the humanitarian organisation Action Contre la Faim, lets humanitarian and civil protection build and run preparedness exercises. Atestium is an EU-owned & -hosted manufacturing execution system with voice-driven AR companion for biopharma cleanroom operators. Culturama lowers the cost of digitising cultural heritage and connects creative and cultural organisations in one marketplace, and Isolde, built with Irish National Opera, widens access an dissemination capabilities to the performing arts while minimising costs.

Across everything they build, the common thread is Nuwa’s purpose: strengthening European society, from its critical industries to its cultural life.