Nick Rend is the Vice President of Interactive and Emerging Platforms at NASCAR, where he drives the company’s strategy across games, esports, AI, and emerging platforms. In 2026, Rend also assumed leadership of NASCAR’s digital platform, including NASCAR.com and its affiliated properties. Under his leadership, NASCAR is building relevance at the intersection of technology, culture, and brand—reaching younger, global, platform-native audiences at scale and converting them into fans.