AI Meets Analogue: Finding the Human in Creative Technology

The debate around AI and the creative industries is often framed as a conflict: human creativity versus machines, old craft versus new technology. But what happens when the two work together?

In this session, we explore an unusual example from the music industry, where AI agents and automation sit alongside traditional vinyl presses to help produce and distribute one of music’s most enduring physical formats.
We’ll look at how new and old technologies can coexist, where AI genuinely adds value, and where human judgement, creativity and craft still matter most.

Rather than asking whether AI will replace creativity, this conversation asks a more useful question: how can we use it to protect and enhance the things worth keeping?

Speakers:

Nigel McAlpine, Scott Ashby